"Surprisingly smooth": OEST launches B2B store with avanta – featuring seamless SAP integration
Industry
Revenue
Business model
ERP
Employees
Oest
It is one of Germany's leading mid-sized petroleum companies and is organized into the following business divisions: lubricants, mechanical engineering, gas stations and energy.
With avanta, we were able to launch our B2B and B2C stores faster than we expected. The SAP integration, in particular, went surprisingly smoothly.
Business Development Manager, Oest Holding GmbH
Leveraging synergy effects for B2C Stores
"Just a few weeks after the launch of the B2B store, the Oest B2C store went live with seamless SAP integration. Its categories and structure are modeled after the B2B store, which is why it was possible to take advantage of numerous synergies."
Implementation of legal regulations governing petroleum products
"Since the sale of petroleum products is subject to the GHS Regulation, the legal requirements regarding the labeling of such products have been implemented on the product page. In addition to the hazard symbols and the signal word, the H- and P-phrases are also displayed on the product page."
avanta
The B2B e-commerce platform for the chemical industry
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Featured avanta highlights
SAP integration
B2B/B2C hybrid store
OCI PunchOut
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