Amann Group launches international B2B store with avanta – 24/7 ordering service with smart variant logic
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Amann
Amann is one of the world's leading manufacturers of high-quality sewing threads, embroidery threads and smart yarns for the textile industry, as well as for footwear and leather goods and the automotive sector.
We had several goals in mind for our online store: displaying complex product variants, reducing the sales team’s workload, and ensuring the cost-effectiveness of small orders. Thanks to ECOPLAN’s expert advice and with the help of avanta, we were able to implement all of this quickly and cost-effectively.
Director of Customer Service, Amann Group
The challenge of specific variant logic in color samples
"With the integrated CMS (Content Management System) feature, we can combine product presentations with additional content. Our customers benefit from valuable information, such as tips, videos, downloads, and even scientific studies. The result: This ensures that our customers can easily find the right product for their intended use."
Reducing the burden on sales and 24/7 service as an additional objective
"With avanta, we have successfully achieved both of these goals. By digitizing the ordering process, we now have more time for value-added sales consulting, and we offer our customers a 24/7 ordering option that includes a wide range of service features."
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