avanta is a leader in B2B e-commerce on OMR Reviews

avanta was recognized by OMR Reviews as a leader in the "B2B E-Commerce Platforms & Shop Systems" category.

July 14, 2026
3-minute read

With this award avanta ranks among the leading B2B e-commerce platforms in the German-speaking market. The ranking is based on reviews from companies that use avanta on a daily basis.

"What we like most is that we were able to replace our previous phone and email sales processes with a digital ordering channel for our specialist partners. Now they can find all relevant products, variants, and sets (including their terms and conditions) in one place and place orders directly. The tight integration with our ERP system ensures that data is entered only once and is always up to date in the online store. This reduces follow-up inquiries and significantly lightens the workload for our internal sales team."

Tim

Head of Digital Transformation at SOLVIS GmbH

⭐⭐⭐⭐⭐

"From a hosting perspective, we are particularly impressed by avanta’s stable and clearly structured system architecture. The platform is very easy to operate, delivers high performance, and is reliably scalable even for complex B2B requirements. A key advantage is the “ERP-first” approach: business logic, pricing, and processes remain in the leading system and do not need to be duplicated in the online store. This reduces interface complexity and has a positive impact on operational stability and performance. Another particularly positive aspect is that [...]"

Nicole

Head of Marketing at maxcluster GmbH

⭐⭐⭐⭐⭐

For many years avanta has been helping manufacturers, industrial companies and wholesalers digitize their sales, service, and customer processes. The platform combines a B2B store, customer portal, ERP integration, self-service features and AI into a single, end-to-end solution and maps complex B2B processes out of the box.

This award confirms the vision we have been pursuing with avanta for many years:

To provide companies with a high-performance B2B platform that is consistently tailored to the needs of industrial sales.

We would like to thank all customers who have shared their experiences with avanta on OMR Reviews. Your feedback plays a key role in helping companies looking for a B2B commerce platform make informed decisions.

Would you like to know which B2B
e-commerce platforms are currently among the leading solutions?

In our market overview, we introduce the most important systems and explain how they differ from one another.

Übersicht führende B2B E-Commerce Plattformen