B2B shopsystem for industry and wholesale
B2B e-commerce requires more than just a store with B2B extensions. avanta maps the processes that drive your B2B sales: customer-specific prices and terms, product portfolios, approvals, orders, and much more – all directly from your ERP.
100% B2B. ERP-first. Scalable. Over 1,000 B2B features can be configured to fit your business processes.
B2B functions
Why real B2B functionality
is crucial
Many shop systems reach their limits in B2B sales because they originate from the B2C environment and first have to be adapted to B2B requirements.
- B2B functions are "added on" or individually programmed
- High effort for customization, maintenance and further development
- Updates become expensive, time-consuming or risky
- Complexity increases, dependency on the system grows
developed from the ground up for B2B
- Comprehensive, configurable B2B function standard instead of special developments
- Customization via configuration instead of programming
- Updateable, maintainable and manageable in the long term
- Scalable for complex structures, markets and target groups
ERP-first
ERP-first. Because the B2B shop must not be a stand-alone system.
In B2B, prices, product ranges, availability, approvals and processes come from the ERP and not from the shop. That's why the avanta B2B shop is consistently ERP-first: it uses existing data and processes instead of its own logic.
- Data & rules are recreated in the store
- High customizing effort
- Workarounds for prices/assortments/workflows
- Updates become difficult
- Shop uses data & rules from leading systems
- No double maintenance
- Clean processes without media disruptions
- Scalable across markets & target groups
References
Manageable B2B commerce
instead of growing complexity
The avanta B2B shop makes complex sales processes manageable - with a stable, configurable standard and seamless integration into your system landscape.
You can map complex and company-specific sales processes without becoming entangled in expensive and difficult to maintain individual developments.
We want individual sales processes - but not an individual system. This works very well with avanta.
Carsten Ritter
Team Leader E-Commerce, marantec Group
Thanks to the clear integration logic and the ERP-first approach, processes remain consistent and projects manageable, even in complex system landscapes.
The SAP integration was clearly structured and smooth. This allowed the go-live to take place earlier than planned.
Stefan Kretschel
Manager Business Development, OEST Group
The avanta B2B shop grows with your organizational, technical and international requirements.
With the avanta B2B store, we were able to implement our web store in 18 countries and 13 languages in a short space of time - centrally controlled and efficiently scalable.
Lisa Metzger
E-Commerce Manager, Gühring
Platform
Future-proof. Made for growth.
Stable in operation.
avanta grows with your requirements - across countries, languages, brands and target groups.
Operation, updates, security and performance are professionally managed - without your own infrastructure.
Open technologies, no dependence on manufacturers and full transparency ensure long-term investment security.
Get started even faster with
preconfigured industry solutions
Based on the avanta standard, there are preconfigured industry solutions for typical B2B scenarios (e.g. chemicals, tools, standard parts, packaging, mechanical engineering) with tried-and-tested structures, a quick start and full configurability.
Does avanta meet your needs?
Let's explore together how an ERP-integrated B2B store can streamline your processes and advance your digital sales efforts.
- ERP-driven processes have
- map customer-specific prices and product assortments
- serve multiple markets or brands
- where spare parts, accessories, or after-sales processes play a role
- Customers should be able to place orders through their procurement systems
- pursue a long-term digitalization strategy
- Looking for a simple B2C or standard e-commerce platform
- if only very few B2B features are needed
- if you do not plan to integrate an ERP or retail management system
Please also note the eleven selection criteria for B2B e-commerce platforms
Your project / requirements
Please briefly describe your plans and requirements. We'll respond by email within two business days. If you'd like, we can then show you avanta in a personalized demo.
Would you rather talk in person?
During the initial consultation (30 min.), we'll go over your requirements and discuss how to integrate with your systems. Please schedule an appointment right away.
Try out the B2B online shop for yourself (opens in a new tab)
Project stories from customers in the industrial and wholesale sectors.