B2B e-commerce
avanta blog
Insights, expertise and best practices in B2B e-commerce / sales digitization and avanta. For anyone looking to optimize their processes, enhance the customer experience and future-proof their digital sales operations.
All categoriesPlatform & architectureERP- and system integrationB2B e-commerce strategySystem comparison & market overviewB2B e-commerce applicationsIndustry solutions
June 16, 2026Native commerce: What if your store isn't the problem at all?
B2B commerce rarely fails because of the online store – but rather due to a lack of ERP integration. What native commerce means and why this approach is so crucial in B2B.
March 10, 2026Why B2B e-commerce isn't just "B2C as well"
Many companies are currently switching from B2C to B2B – based on the assumption that “a store is a store.” This is a fatal mistake, because in B2B, it’s not the front end that matters, but the process logic.
March 02, 2026Single source of truth: the importance of ERP for B2B e-commerce
ERP-first: Why the most important system in a company was never built with the outside world in mind – and what that means for B2B. Learn more now.
December 12, 2025Why an ERP-first approach is so important in B2B e-commerce
Seamless integration of the online store with the ERP system ensures stable processes, lower costs, and complete data consistency – essential for smart B2B e-commerce platforms.- December 03, 2025
Why updates in B2B stores can be so expensive. And how to avoid that.
Why are B2B store updates so expensive? Learn how off-the-shelf solutions can reduce costs and make updates predictable instead of relying on expensive customization. 
November 24, 2025Why many B2B stores fall short of expectations
Why many B2B e-commerce sites often end up being expensive, slow, and complex – and how modern systems with smart ERP integration ensure long-term success.
November 18, 2025A B2B store? No way! Our customers want to talk to us.
“Our customers want to talk to us” – really? Discover how digital freedom in B2B sales combines personalized advice with efficient self-service.
October 20, 2025Create a punchout catalog quickly and easily
Punchout catalogs connect e-procurement systems directly to supplier stores – automatically, in real time, and without any disruption in the process – for fast, efficient purchasing.
September 17, 2025Customer Portal: reducing the workload for the internal sales team
Take the pressure off your internal sales team with a digital B2B service portal – offering 24/7 self-service for invoices, delivery status and documents.
June 15, 2025What is a B2B commerce platform? – and why online stores aren't enough
The reason is simple: A B2B store serves as a sales channel. A B2B commerce platform supports business processes. Read the article now
November 10, 2023Digitalization in the chemical industry's sales sector: opportunities & solutions
Digital transformation in the chemical industry: How digital sales processes drive growth, customer loyalty and market access despite labor shortages and competition.
July 15, 2023That's why you should choose a true B2B commerce solution
Why isn't a standard e-commerce platform sufficient for B2B needs? The key differences between B2C and true B2B commerce solutions.
