B2B e-commerce
avanta blog
Insights, expertise and best practices in B2B e-commerce / sales digitization and avanta. For anyone looking to optimize their processes, enhance the customer experience and future-proof their digital sales operations.
All categoriesPlatform & architectureERP- and system integrationB2B e-commerce strategySystem comparison & market overviewB2B e-commerce applicationsIndustry solutions
August 03, 2026avanta vs. Shopware: a comparison of B2B e-commerce platforms in 2026
ERP-first or Commerce-first? A direct comparison of avanta and Shopware: Business fit, business processes, ERP integration, TCO, and AI for manufacturers and wholesalers.
July 28, 2026avanta vs. Intershop: A comparison of B2B e-commerce platforms in 2026
ERP-first or Commerce-first? A direct comparison of avanta and Intershop: ERP integration, implementation time, third-party system integration and after-sales support.
July 24, 2026avanta vs. Sana Commerce: What's the difference?
avanta vs. Sana Commerce: Business fit, ERP coverage, implementation time, pricing model. Which B2B e-commerce platform is right for your business?
July 15, 2026The best B2B e-vommerce platforms of 2026
Market overview and evaluations of leading B2B e-commerce platforms based on independent reviews on OMR Reviews. As of July 2026.
July 14, 2026avanta is a leader in B2B e-commerce on OMR Reviews
avanta was recognized by OMR Reviews as a leader in the "B2B E-Commerce Platforms & Shop Systems" category.
June 16, 2026Native B2B e-commerce: What if your store isn't the problem at all?
B2B commerce rarely fails because of the online store – but rather due to a lack of ERP integration. What native B2B e-commerce means and why this approach is so crucial in B2B.- March 10, 2026
Why B2B e-commerce isn't just "B2C as well"
Many companies are currently switching from B2C to B2B – based on the assumption that “a store is a store.” This is a fatal mistake, because in B2B, it’s not the front end that matters, but the process logic. 
March 02, 2026Single source of truth: the importance of ERP for B2B e-commerce
ERP-first: Why the most important system in a company was never built with the outside world in mind – and what that means for B2B. Learn more now.
December 12, 2025Why an ERP-first approach is so important in B2B e-commerce
Seamless integration of the online store with the ERP system ensures stable processes, lower costs, and complete data consistency – essential for smart B2B e-commerce platforms.- December 03, 2025
Why updates in B2B stores can be so expensive. And how to avoid that.
Why are B2B store updates so expensive? Learn how off-the-shelf solutions can reduce costs and make updates predictable instead of relying on expensive customization. 
November 24, 2025Why many B2B stores fall short of expectations
Why many B2B e-commerce sites often end up being expensive, slow, and complex – and how modern systems with smart ERP integration ensure long-term success.
November 18, 2025A B2B store? No way! Our customers want to talk to us.
“Our customers want to talk to us” – really? Discover how digital freedom in B2B sales combines personalized advice with efficient self-service.
