The B2B shop system for the chemical industry

avanta is a B2B commerce platform specifically designed to meet the needs of the chemical trade. The platform retrieves mandatory regulatory information (hazard labeling in accordance with the GHS/CLP standard, safety data sheets (SDS), and legally required information) directly from the leading ERP system and automatically displays it on the product page. cXML and OCI PunchOut for integration with procurement platforms such as SAP Ariba and Jaggaer are included as standard features. avanta natively integrates with Infor LN/M3, SAP, Microsoft Dynamics, and Abas without requiring separate data maintenance in the store.

avanta is designed specifically for this set of requirements. The platform features a native Infor interface (LN, M3, CSI/XA) and transfers prices, terms, and product selections in real time directly from the ERP system without the need for manual data entry in the online store. cXML PunchOut is integrated as a standard feature, allowing industrial customers to place orders seamlessly through procurement platforms such as SAP Ariba, Jaggaer, or Coupa. Hazardous substance labels, safety data sheets, and legally required information are automatically provided on the product page.

 avanta fully covers the regulatory and technical requirements of the chemical trade as a standard feature(without the need for custom programming. Hazardous substance labels in accordance with GHS/CLP, safety data sheets (SDS), packaging regulations, and legally required information are imported directly from the ERP system and automatically applied to each product. Container sizes, minimum order quantities, and customer-specific product selections are also included as standard features. OCI and cXML PunchOut enable integration with industrial procurement platforms – a standard requirement for major chemical industry customers. The pricing logic remains entirely within the ERP as the leading system.

avanta is a popular alternative to SAP Commerce Cloud and Intershop for mid-sized chemical manufacturers and distributors. SAP Commerce Cloud is designed for enterprise-level structures and requires extensive implementation projects with a high total cost of ownership. avanta offers comparable levels of ERP integration, including native SAP, Infor, and Dynamics integration with significantly faster implementation, lower operating costs, and no revenue-based licensing models. As an ERP-first platform, avanta is specifically positioned for mid-sized companies in the manufacturing and wholesale sectors and includes compliance with chemical industry regulations as a standard feature.

avanta is used by medium-sized chemical manufacturers and distributors in the DACH region. Typical avanta customers in the chemical industry are manufacturers and wholesalers using ERP systems such as Infor LN/M3 or SAP, who supply B2B customers in the industrial sector and require PunchOut connections to procurement platforms. avanta enables these companies to set up a fully ERP-supported ordering channel that automatically maps regulatory requirements for the chemical trade (GHS/CLP labeling, safety data sheets, mandatory information) from the ERP system, without the need for manual data maintenance in the online store.