What was your starting position?

"Before the launch of avanta there was no dedicated online shop for the KORA® brand wood preservation range. The ordering processes were mainly handled manually, which involved considerable administrative effort. The aim was to make internal processes more efficient by introducing a digital solution and to drive forward the digitalization of sales."

Which shop functions of avanta are particularly important to you?

Customized prices & assortmentsColor selectionShipping cost logicDocument downloadDelivery addressesSelf-service portal

What special avanta features did surprise you?

"We were particularly positively surprised that the store was able to take over tasks and logics with avanta that could not be mapped in our existing SAP system. One example of this is the automated calculation of shipping costs directly in the ordering process, which was previously only possible manually."

How did the launch of the system go?

"The launch of the system went smoothly and within the planned time frame. The exchange between the project teams was consistently constructive, with quick feedback on both sides. Challenges were quickly identified and solved together."

What feedback from your customers has pleased you the most so far?

"The clear presentation of the color selection, including the option to select special colors, was particularly well received. The integrated quantity calculator is also highly appreciated by customers. It is also pleasing that the store has already been well received and even customers who have not ordered for a long time are actively using the new ordering channel."

What kind of internal feedback have you been most pleased with so far?

"It was particularly pleasing that the initial skepticism towards the new shop was quickly dispelled. The appealing design and the multitude of useful functions have impressed internally and were rated positively across the board."

B2B e-commerce best practices

Kurt Obermeier GmbH implements B2B store for KORA^® using avanta – seamless integration into the SAP environment

Visit the Kora webshop

Chemistry

Industry

Approx. 2,600 items

Product line

SAP

ERP

> 180

Employees

Obermeier

Kurt Obermeier GmbH is a medium-sized company with business divisions in wood preservation, silicones, and specialty chemicals, with locations in Bad Berleburg and Duisburg, as well as subsidiaries in Poland and Spain. Under the KORA^® brand, the company develops and manufactures premium wood preservation products for the trades and industry.

With avanta we’ve found a solution that picks up where SAP falls short. Tasks such as calculating shipping costs are now handled automatically through the online store. This saves time and noticeably streamlines our processes.

Emma Brück

E-Commerce & Marketing, Kurt Obermeier GmbH

The interview on the e-commerce project

"We faced several challenges at the start of the project. Preparing the product data and maintaining the necessary attributes in SAP was particularly time-consuming, as there was no central PIM solution available and the master data structure was correspondingly complex. In addition, the existing pricing logic had to be mapped in the store on the system side and numerous product-specific features had to be taken into account. The initial manual maintenance in the backend was therefore very resource-intensive."

"With the launch of the B2B e-commerce solution we are pursuing the goal of providing our existing customers with even more targeted support and offering them a convenient digital service. The focus is on expanding a self-service portal that customers can use to call up information on products, orders and delivery status at any time. We want to offer our customers maximum flexibility with the 24/7 ordering process. At the same time, the platform should relieve the burden on internal processes, particularly in order entry, and thus enable a further step towards digitalization."

"The focus of the implementation was the complete automation of the ordering process in order to significantly reduce the previous manual effort. It was also important for us to map a shipping cost logic directly in the store, which was previously calculated manually. An appealing and clear presentation of the product range, including color selection, was also part of the requirements. In addition, the integration of a condition sheet for customer-specific discounts and shipment tracking are planned, although the latter is currently still being implemented."

product detail page in the Kora webshop with clear, attractive product presentation

Color selection on the product detail page of the Kora webshop

"The greatest success was the automation of our ordering and handling processes, which noticeably reduced the manual effort. In addition, numerous individual requirements and special features of our product range could be implemented through targeted customizing. The smooth go-live of the store was another important milestone. The close, trusting cooperation with the ECOPLAN project team, which provided us with intensive support throughout the entire project phase and made valuable recommendations regarding the technical and procedural implementation, deserves special mention."

"The decisive factor for the decision in favor of avanta was the possibility of mapping our complete product range and the associated processes in one platform. Added to this were an attractive price-performance ratio, a convincing impression in the kick-off meeting and a positive recommendation from an existing customer. The personal contact and fast, uncomplicated communication also confirmed the overall impression."

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Kurt Obermeier GmbH implements B2B store for KORA® using avanta – seamless integration into the SAP environment