Seamless SAP integration for your B2B e-commerce
avanta is a B2B e-commerce platform developed specifically for use with SAP. It is designed for companies with complex requirements and customized processes in B2B sales, including manufacturers, importers, and wholesalers with an SAP system landscape.
The cost-effective alternative to SAP Commerce Cloud / Hybris
Many SAP companies need powerful B2B commerce, but not an oversized, large-scale project. avanta is the focused, ERP-integrated alternative for SAP environments – quick to go live, easy to manage in operation and offering a comprehensive set of standard B2B features.
Quick start guide
Reasonable licensing fees
Low TCO
No cloud mandate
avanta with integrated
SAP data structures
With avanta, there is no need to recreate SAP structures in the web store. The core SAP data models are included in the standard version and are used directly.
- Client and company codes
- Plants
- Sales organization
- Distribution channel
- Division
- Client, regulator, invoice recipient, goods recipient
- Sales divisions
- Contact person / sales representative
- Language and currency
- Terms and agreements
- Customized pricing and discount structures (including tiered pricing)
- Customer-specific product ranges
- Packaging and unit of measure
- Weight and volume units, shipping groups
- Customer-specific material numbers
- Integration with PIM systems to enrich product data
avanta uses SAP process logic directly. Calculations are performed in the ERP system; not in the store. This provides users with SAP-based results, for example, for:
Customized prices and discounts
Delivery dates, quantities and locations
Freight and transportation costs
Modular.
Step by step.
avanta has a modular design. You start with the sales applications that deliver value today (such as a B2B store or customer portal) and expand the platform step by step, for example, by adding PunchOut or the AI servicebot.
Enterprise-level B2B standard
A wide range of features, high customizability and a platform that remains powerful even when dealing with complex requirements.
Over 1,000 B2B functions included in the standard version
Configure instead of Program
Mapping custom processes using standard templates
Enterprise performance for demanding requirements
References
How SAP customers work with avanta
You can map complex and company-specific sales processes without getting bogged down in expensive and hard-to-maintain custom developments.
We want customized sales processes, but not a customized system. avanta works very well for this.
Carsten Ritter
E-Commerce Team Leader, marantec Group
Thanks to the clear integration logic and the "ERP-first" approach, processes remain end-to-end and projects remain manageable even in complex system landscapes.
The SAP integration was clearly structured and went smoothly. As a result, the go-live took place earlier than planned.
Stefan Kretschel
Business Development Manager, OEST Group
The avanta B2B store grows alongside your needs – organizationally, technically, and internationally.
Using the avanta B2B Shop, we were able to launch our online store in 18 countries and 13 languages in a short amount of time—all managed centrally and efficiently scalable.
Lisa Metzger
E-Commerce Manager, Gühring
Platform
Future-proof. Built for growth.
Reliable in operation.
Scalable for growth
avanta grows with your needs – across countries, languages, brands, and target audiences.
Operation as a standalone SaaS solution
Operations, updates, security, and performance are professionally managed – without the need for your own infrastructure.
Open source & independence
Open technologies, no dependence on specific manufacturers and full transparency ensure long-term investment security.
Get started even faster with
preconfigured industry solutions
Based on the avanta standard, there are preconfigured industry solutions for typical B2B scenarios (e.g., chemicals, tooling, standard parts, packaging, mechanical engineering) that feature proven structures, a quick start and full configurability.
Is this B2B store a good fit for your project?
Let's explore together how avanta, as an SAP-integrated B2B platform, can simplify your processes and advance your digital sales.
- have SAP-driven processes
- map customer-specific prices and product ranges
- serve multiple markets or brands
- pursue a long-term digitalization strategy
Have you already defined your requirements? Send us your list – we'll check if avanta is a good fit and provide an initial cost estimate.
- you looking for a simple B2C or standard e-commerce platform
- only very few B2B features are needed
- you do not plan to integrate an ERP or retail management system