Gühring quickly launches a B2B online store with avanta for 18 countries in 13 languages
Industry
Country subsidiaries
ERP
Business model
Employees
Gühring
is one of the world's leading manufacturers of precision rotary cutting tools for metalworking and distributes them in 48 countries.
Thanks to avanta's scalability, we were able to efficiently launch our online store in 18 countries and 13 languages in a short amount of time – with more in the works.
E-commerce manager, Gühring KG
Complex variant logic as a challenge
"When we launched our online store project, we faced the challenge of presenting our complex product range and wide variety of items in a smart way. With avanta, we found clear presentation options that help our customers find the right product."
Automated reordering via the tool dispenser cabinet
"Another highlight for our customers is the ability to reorder tools on their own via our tool dispensing machines. After a tool is removed, the cabinet sends the relevant information to avanta. Based on the predefined rules, the Gühring online store automatically orders the necessary replenishment. This ensures that our customers are always optimally supplied with products."
Featured avanta highlights
SAP integration
Headless Commerce
Use of IoT devices
OCI & cXML PunchOut
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