Efficiently implementing AI applications for B2B sales & service
avanta provides the technical foundation for transforming existing data and processes into productive AI applications.
The avanta B2B commerce platform integrates your company’s data and processes. Using the avanta AI Toolkit, these are transformed into customized AI applications that reduce the workload on employees, optimize processes, and unlock revenue potential.
Over 40 use cases demonstrate what’s already possible.
Product advice & product selection
Customers and employees describe their needs in their own words. The AI uses product data, technical specifications, and documents to find and explain suitable products.
Product search
Find products using natural language instead of item numbers or filters.
Product advice
Identify suitable products based on requirements and operating conditions.
Product comparison
Compare products and technical specifications.
Product configuration
Assist in selecting suitable options and configurations.
Alternatives & successors
Find suitable alternatives and successor products.
Technical product questions
Search for product data, specifications and documentation in the dialog box.
Ordering & order processing
Orders come in via email, PDF or phone – and are rarely well-structured. The AI converts them into a usable format and reconciles them with customer, product and ERP data.
Order entry
Enter, verify and prepare orders from emails, PDFs or free-form text for transfer to the ERP system.
Order verification
Reconcile order data with customer, product and ERP data.
Complete order information
Identify and clarify missing or ambiguous information.
Conversation-based ordering
Select and order products and quantities in the dialog box.
Reorders
Order familiar products and recurring items more easily.
Order status & order information
Research information about orders, deliveries and transactions.
Quotes & sales
Quotes, cost estimates and requests for proposals take up a lot of time in sales. AI compiles the necessary information – the sales team reviews it, makes a decision and approves it.
Quotation preparation
Gather information for proposals and prepare proposals.
Tender processing
Analyze requirements from requests for proposals and compare them with your own product line.
Field service support
Make customer information, processes and product knowledge available to the sales team.
Quote calculation
Compile prices, terms and other relevant information for the calculation.
In-house sales
Centrally search for customer, product, order and transaction information.
Client meeting & needs assessment
Compile relevant information for client meetings and sales activities.
Service & after-sales
In after-sales service, what matters is finding the right part and the right information quickly. AI connects machines, bill of materials, replacement parts and technical documentation.
Spare parts search
Find the right replacement parts based on the description, machine, or technical information.
Process service requests
Gather information and assist with service requests.
Spare part identification
Identify unknown components based on available information.
Bill of materials search
Find components and replacement parts using machine and bill of materials structures.
Technical documentation
Search manuals, data sheets and service information by specific criteria.
Replacements for discontinued components
Identify replacements for components that are no longer available.
Availability & delivery time
Check for available replacement parts and delivery information.
Service history
Research existing service cases and information about machines or products.
Customer service & self-service
Many customer inquiries are repetitive: “Where is my shipment?” “Where is the invoice?” The AI answers these questions through dialogue – within the appropriate authorization context and even outside of business hours.
Customer service
Answer questions about products, orders and services through dialogue.
Order information
Provide information on orders, delivery and contracts.
Find documents
Search for invoices, delivery slips, order confirmations and other documents.
Complaints
Record customer inquiries and compile information needed to process them.
Customized product information
Provide product assortments, prices and information tailored to each customer's context.
Self-service
Provide independent support to customers with recurring tasks and inquiries.
Research & information
Information is scattered across the store, ERP, PIM, CRM, and documents. AI searches through all of them at once – employees can ask questions using natural language instead of having to search multiple systems.
Cross-system search
Search for information from avanta, ERP, PIM, CRM and other connected systems all at once.
Search corporate knowledge
Research information from various sources on natural language.
Document research
Perform semantic searches of documentation, data sheets, manuals and other content.
Customer knowledge
Consolidate relevant information about customers, transactions and business relationships.
Knowledge & learning
Knowledge gained from experience is lost if it remains only in people's minds. AI preserves it and makes it available to employees where it's needed – during onboarding, training, and day-to-day work.
Preserving expert knowledge
Systematically document the practical knowledge of product, sales and service employees and make it accessible to other employees.
Onboarding new employees
Provide new employees with targeted training on products, processes, and procedures and provide the necessary knowledge in a context-specific manner.
Multilingual knowledge sharing
Make existing product, service, and process knowledge accessible to employees and customers across all languages.
Employee training & education
Provide customized training for employees based on existing knowledge of the company, its products and its processes.
Test and reinforce your knowledge
Assess your knowledge with AI-generated questions and practical exercises, identify gaps in your knowledge and deepen your understanding of specific topics.
Create learning content
Translate existing company, product, and process knowledge into training content, summaries, exercises, and questions.
Situational learning
Provide the knowledge needed for a specific task or question directly within the work process.
Which area would be the best place for you to start?
Select an area. We'll provide a free, no-obligation assessment to determine which use case will be most beneficial for you.
One platform, all AI applications
All applications use the same foundation: customer-specific data, integrated systems such as ERP, PIM, and CRM, over 1,000 B2B functions, and the rights-based access provided by the avanta B2B Commerce Platform. The avanta AI Toolkit makes this foundation usable for AI and can be expanded to include additional documents, knowledge sources, and processes.
Via MCP server ready, the same data and functions can also be made available to AI agents – the foundation for agentic commerce.
The AI applications shown here are examples of custom use cases implemented using the avanta AI Toolkit. The scope and specifics depend on your data, processes, and requirements.
Spare Part MT-2200
Which process provides
the greatest benefit for you?
Request a potential assessment
You select the areas and briefly describe your current situation. We’ll provide you with an assessment free of charge and with no obligation within two business days:
- Which use case offers the greatest benefit in relation to your sales and service processes
- What data and systems are already in place, for example, in ERP, PIM, CRM or in documents
- What the implementation would look like using the avanta AI Toolkit based on the avanta B2B Commerce Platform
Prefer to talk directly? During an initial consultation, we’ll clarify your use case and then show you relevant examples.