ERP-first. API-first.
100% integrated
B2B e-commerce.
avanta is the B2B e-commerce platform for companies that want to make their ERP system the backbone of their digital sales operations and seamlessly integrate CRM, PIM, e-procurement, and other systems.
- Standardized and easily integrable
- Without media breaks
- For SAP, Microsoft Dynamics, Infor, Oracle, proALPHA, abas, and others
Which systems can avanta integrate?
avanta is designed for integration into complex IT environments. Core business logic remains within the ERP system, while other systems are integrated in a structured manner. This enables a seamless, scalable B2B architecture.
ERP and inventory management systems
SAP R3, SAP ECC, SAP S/4HANA, SAP Business One
Microsoft Dynamics NAV, AX, Business Central, Navision
Oracle, proALPHA, Infor, Abas, Sage, and many more
PIM systems
Contentserv, Akeneo, Informatica, mediacockpit, Pimcore, ITB, and many more.
CRM systems
Salesforce, Microsoft Dynamics CRM, SAP CRM, CAS genesisWorld, HubSpot, Cobra, Cursor, and many more.
Other third-party systems
Configurators
Catalog software
Web services
Purchasing systems via OCI / cXML
Marketplace integrations
…
Why "API First" is the standard at avanta
avanta was developed from the ground up according to the "API first" principle: which means that all of the platform's functions can be controlled and accessed via APIs. This provides maximum flexibility and offers many advantages:
System openness
Easy integration with any external systems
Future-proofing
Technologies, processes and interfaces are evolving alongside them
Headless-capable
Content and features can be used independently of the front end
Microservice-compatible
ideal for modular architectures
Low-maintenance
No custom solutions, no "hard-coded" interfaces
With avanta, we were able to launch our B2B store faster than we expected. The SAP integration, in particular, went surprisingly smoothly.
Business Development Manager, Oest Holding GmbH

How is avanta integrated into your systems?
avanta can be easily integrated via middleware through configuration. Interfaces are easily set up, managed and monitored using mapping and a set of rules.

Do you already have middleware?
No problem: avanta integrates seamlessly with existing middleware solutions, such as SAP Cloud Integrator, Lobster, Mulesoft, etc.
Not using middleware yet?
No problem: avanta includes powerful middleware at no additional cost.
avanta offers flexible integration options, even when legacy systems or specialized solutions do not provide modern interfaces (e.g., REST or SOAP). In such cases, data exchange can take place asynchronously via file imports or exports (e.g., CSV, XML).
Alternatively, you can always maintain master data such as products, customers, or prices directly in avanta – either permanently or as a temporary solution.
avanta is based on modern open-source technology. For complete flexibility, independence and maximum future-proofing.
With avanta you get your own customized SaaS environment hosted in Germany. No in-house IT expertise or infrastructure is required.
Free initial consultation:
30 minutes with integration experts
Would you like to know how avanta can be integrated into your IT infrastructure?
NOT A SALES PITCH. BUT AN HONEST CONVERSATION.

