avanta product tour on 15/07/2026

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ERP-first. API-first.
100% integrated
B2B e-commerce.

avanta is the B2B e-commerce platform for companies that want to make their ERP system the backbone of their digital sales operations and seamlessly integrate CRM, PIM, e-procurement, and other systems.

  • Standardized and easily integrable
  • Without media breaks
  • For SAP, Microsoft Dynamics, Infor, Oracle, proALPHA, abas, and others

Which systems can avanta integrate?

avanta is designed for integration into complex IT environments. Core business logic remains within the ERP system, while other systems are integrated in a structured manner. This enables a seamless, scalable B2B architecture.

ERP and inventory management systems

SAP R3, SAP ECC, SAP S/4HANA, SAP Business One

Microsoft Dynamics NAV, AX, Business Central, Navision

Oracle, proALPHA, Infor, Abas, Sage, and many more

SAP
Microsoft Dynamics
Salesforce
Infor
abas

PIM systems

Contentserv, Akeneo, Informatica, mediacockpit, Pimcore, ITB, and many more.

Contentserv
Pimcore
Akeneo
ITB
Informatica

CRM systems

Salesforce, Microsoft Dynamics CRM, SAP CRM, CAS genesisWorld, HubSpot, Cobra, Cursor, and many more.

Cursor
HubSpot
cobra
Salesforce
genesisWorld

Other third-party systems

Configurators

Catalog software

Web services

Purchasing systems via OCI / cXML

Marketplace integrations

Why "API First" is the standard at avanta

avanta was developed from the ground up according to the "API first" principle: which means that all of the platform's functions can be controlled and accessed via APIs. This provides maximum flexibility and offers many advantages:

System openness

Easy integration with any external systems

Future-proofing

Technologies, processes and interfaces are evolving alongside them

Headless-capable

Content and features can be used independently of the front end

Microservice-compatible

ideal for modular architectures

Low-maintenance

No custom solutions, no "hard-coded" interfaces

With avanta, we were able to launch our B2B store faster than we expected. The SAP integration, in particular, went surprisingly smoothly.

Stefan Kretschel

Business Development Manager, Oest Holding GmbH

OEST-Gruppe
OEST-Gruppe

How is avanta integrated into your systems?

avanta can be easily integrated via middleware through configuration. Interfaces are easily set up, managed and monitored using mapping and a set of rules.

Visualization of avanta's Integration with Third-Party IT Systems
Visualization of avanta's Integration with Third-Party IT Systems
Visualisierung der avanta Integration in IT Drittsysteme

Do you already have middleware?

No problem: avanta integrates seamlessly with existing middleware solutions, such as SAP Cloud Integrator, Lobster, Mulesoft, etc.

Not using middleware yet?

No problem: avanta includes powerful middleware at no additional cost.

avanta offers flexible integration options, even when legacy systems or specialized solutions do not provide modern interfaces (e.g., REST or SOAP). In such cases, data exchange can take place asynchronously via file imports or exports (e.g., CSV, XML).

Alternatively, you can always maintain master data such as products, customers, or prices directly in avanta – either permanently or as a temporary solution.

B2B E-Commerce can be this open

avanta is based on modern open-source technology. For complete flexibility, independence and maximum future-proofing.

SaaS can be this customizable

With avanta you get your own customized SaaS environment hosted in Germany. No in-house IT expertise or infrastructure is required.

Free initial consultation:
30 minutes with integration experts

Would you like to know how avanta can be integrated into your IT infrastructure?

NOT A SALES PITCH. BUT AN HONEST CONVERSATION.

Book an appointment now