100% B2B commerce platform

avanta is a B2B commerce platform for industry, manufacturers, and wholesalers. It digitizes sales, service, and after-sales processes – from B2B stores, customer and service portals, PunchOut and spare parts services to AI-powered processes and agentic commerce.

From the very beginning, avanta was developed exclusively for B2B. Customized pricing and product assortments, complex role and permission structures, approval processes and tight integration with the ERP system are all standard features – they do not need to be programmed in later.

avanta comes standard with over 1,000 configurable B2B features. These typically cover about 98% of the requirements for a typical B2B project. Custom requirements are configured as a priority; custom development remains an option where it is technically necessary.

avanta takes an ERP-first approach: Commercial data and processes – such as prices, terms, and availability – come from the ERP system and do not need to be maintained twice. Thanks to its API-first architecture, ERP, PIM, CRM, catalog systems, configurators and e-procurement systems can be integrated via the customer’s own middleware or avanta’s middleware. Systems in use include SAP R/3, ECC, S/4HANA, Business One, abas, Infor and Microsoft Dynamics NAV/Business Central.

That depends on your requirements and your system landscape. Because the B2B standard covers a large portion of the requirements, which are configured rather than programmed, there is little need for custom development. Existing data and processes from ERP and other systems are utilized rather than rebuilt from scratch. This shortens project timelines and reduces project risks while also ensuring efficient operations, updates, and further development.

ECOPLAN, as both a manufacturer and an agency, along with numerous certified avanta implementation partners, supports you as a service provider – from requirements analysis through integration into your existing IT landscape all the way to implementation.

Yes. You start where the need is greatest – for example, with a B2B store, a portal, a country or a use case. You can then add additional countries, languages, brands, companies, stores and processes on the same platform without having to implement a new system.

With AI Sales & Service, AI is an integral part of the platform. The AI chatbot assists customers and employees with ordering, consulting, research, and service. The AI Toolkit enables the implementation of customized AI applications – such as order entry, product consulting, or spare parts searches – all rights-based and driven by existing data, functions and connected systems.

Yes. avanta also provides product data, prices, availability information, and commerce functions to AI agents – within defined identity and authorization contexts. avanta is MCP-ready and supports the UCP standard. The B2B store and customer portal remain important for approvals and decisions.

Yes. The requirements of the Accessibility Enhancement Act have been in effect since June 28, 2025. All features included in the standard avanta feature set have been implemented to be accessible in accordance with the WCAG 2.1 AA criteria.

Yes. You can try out features for free in the avanta B2B demo store. You can also schedule a free, no-obligation initial consultation – afterwards, we’ll walk you through your use cases in the demo store.