The best B2B shop systems and e-commerce platforms of 2026
Market Overview, Reviews, and 11 Selection Criteria for Leading B2B E-commerce Platforms
Customer reviews are genuine testimonials from real-world operations; they’re the most reliable starting point for any selection process. They show which B2B e-commerce platforms have proven themselves. Which one fits your processes depends on the comparison criteria and their weighting: product variants, customer pricing, and ERP integration yield different results than design and time-to-market. This comparison highlights the eight criteria the market uses for comparison, three that are missing, and three weighting profiles to guide your decision.
B2B e-commerce platforms enable companies to digitize their sales, service, and ordering processes. Unlike traditional online stores, they support, among other things, ERP integration, customer-specific pricing, role- and permission-based systems, and self-service features.
For manufacturers with an established ERP landscape, avanta, Sana Commerce, and Intershop should be on the shortlist. For wholesalers with a broad product range, consider avanta, OroCommerce, and Intershop. For a platform strategy with an in-house development team, consider Spryker, commercetools, and Adobe Commerce.
Licensing costs are rarely the deciding factor; rather, the key considerations are how many of a company’s specific requirements are met without custom development and how the platform integrates with the leading ERP system.
The 11 Leading B2B e-commerce platforms and shop systems in 2026
Q3 2026
The following overview is based on the current reviews in the “B2B E-Commerce Platforms & Shop Systems” category on OMR Reviews. The platform publishes independent reviews from companies that use the respective solutions in real-world scenarios and is one of the best-known software review platforms in the German-speaking world.
Platform
avanta
Origin
Germany
Rating
Platform
Sana Commerce
Origin
Netherlands
Rating
Platform
commercetools
Origin
Germany
Rating
Platform
OroCommerce
Origin
United States
Rating
Platform
Intershop
Origin
Germany
Rating
Platform
Salesforce Commerce Cloud
Origin
United States
Rating
Platform
Spryker
Origin
Germany
Rating
Platform
SAP Commerce Cloud
Origin
Germany
Rating
Platform
Shopware
Origin
Germany
Rating
Platform
OXID eShop
Origin
Germany
Rating
Platform
Adobe Commerce
Origin
United States
Rating
SOURCE
The ratings are based on the “B2B E-Commerce Platforms & Shop Systems” category on OMR Reviews.
Date of evaluation: Q3 2026.
"Extensive B2B functionality is already included in the standard version. avanta consistently follows an 'ERP-first' approach, making it particularly well-suited for manufacturers, industrial companies, and wholesalers."
OMR Reviews: A Comparison of the Best B2B E-Commerce Platforms | ⭐ No. 1 in the OMR Ranking (as of 2026)
The 8 criteria the market uses for comparison
These eight selection criteria appear in nearly every platform comparison. For each criterion, there is a specific question designed to elicit a reliable answer during the vendor meeting.
Criterion 1
Standard B2B features
The most frequently mentioned point and the one that determines follow-on costs: What is included natively, and what needs to be added via modules or custom development?
- Customer-specific pricing, contract terms, and tiered pricing structures
- Customer accounts with organizational units, roles, and permission models
- Multi-level approvals, budgets, and cost centers
- Quotation and request processes
- Reorder, order lists, order automation
- Customized product ranges and visibility settings
TEST QUESTION
Which of these six points can be used without a purchased expansion? “Generally possible” counts as “can be built.”
Criterion 2
ERP and system integration
It's not just about data exchange, but also about which business logic remains in the leading system. Are prices and availability retrieved at runtime or replicated in the store?
TEST QUESTION
Show an item with customer-specific pricing logic: Where does the price come from when the page is loaded?
Criterion 3
Total cost of ownership
License, implementation, operation, and further development over eight to ten years. The largest expense is rarely the license itself, but rather the number of enhancements addressed with each major release.
TEST QUESTION
How many extensions need to be tested and adapted for a major release?
Criterion 4
Architecture and extensibility
API-first, headless capability, upgrade security. The key factor is whether the interface's full range of features is also available via the API and whether customizations leave the core untouched.
TEST QUESTION
Show a complete order, including pricing, via the API as an actual call, not just a concept.
Criterion 5
Operating model and security
SaaS, cloud, on-premises, or hybrid – and who is responsible for operations, updates, and availability. Also, hosting location, GDPR, and access policies.
TEST QUESTION
Who installs updates, how often, and what happens to our customizations during the process?
Criterion 6
Product data and PIM
Technical product lines require variants, attributes, standards information, and filter logic, as well as a clear separation between the leading PIM system and the online store.
TEST QUESTION
How does a buyer select from among 300 variants of a product family based on three technical characteristics?
Criterion 7
Providers, partners and investment security
The manufacturer's market stability, roadmap, and the availability of experienced implementation partners. A system is of little use if there are hardly any certified developers for it in the DACH region.
QUESTION
How many partners are actively implementing the system in German-speaking countries, and what does the roadmap for the next 24 months look like?
Criterion 8
Scalability and performance
Item counts, price lists, clients, languages, and peak loads. In B2B, it’s not the number of visitors that matters most, but rather the volume of customer-specific prices and the response time of the integration layer.
TEST QUESTION
What are the item and price set numbers for your largest client, and how long does it take to load a page with price retrieval there?
3 criteria that are missing from most comparisons
None of the comparisons analyzed mention these three points. In manufacturer projects, however, they regularly determine success and follow-up costs.
Criterion 9
Procurement integration: OCI and cXML PunchOut, EDI
Large customers place orders through SAP Ariba, Coupa, or their own procurement system. If PunchOut is not available, these sales do not go through the online store but are handled by the back office.
TEST QUESTION
Which PunchOut procedures are standard components, and how many connections are currently in production use?
Criterion 10
Spare parts and after-sales processes
Bill of materials, clickable exploded views, machine and serial number mapping, returns, and warranty. This is the most expensive area to retrofit because it integrates data from ERP, PLM, and DMS systems.
TEST QUESTION
How does a maintenance technician find a replacement part for a machine with a known serial number?
Criterion 11
Agent access with permission control
AI assistants and purchasing agents access prices, availability, and terms. In B2B, these are customer-specific and confidential. An agent without the proper permissions is a security risk.
TEST QUESTION
How many extensions need to be tested and adapted for a major release?
Comparison of B2B e-commerce platforms based on selection criteria
The following matrix shows the extent to which each e-commerce platform meets the market criteria (as of September 2026). And don’t forget: When speaking with the provider, be sure to ask the relevant question regarding each selection criterion!
| Marktkriterien | avanta | Sana Commerce | Intershop | OroCommerce | Shopware | Adobe Commerce | Spryker | Salesforce | SAP | commercetools | OXID |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 Standard B2B features | ● Standard | ● Standard | ● Standard | ● Standard | ◐ Module | ◐ Module | ○ Project | ◐ Module | ● Standard | ○ Projekt | ◐ Modul |
| 2. ERP integration at runtime | ● Standard | ● Standard | ◐ Module | ◐ Module | ◐ Module | ◐ Module | ○ Project | ◐ Module | ● Standard | ○ Projekt | ◐ Modul |
| 3 TCO: Rework per release | ● low | ● low | ◐ medium | ◐ medium | ◐ medium | ○ high | ○ high | ◐ medium | ◐ mittel | ○ hoch | ◐ mittel |
| 4 Architecture: API-first, upgrade-proof | ● Standard | ◐ Module | ◐ Module | ● Standard | ● Standard | ● Standard | ● Standard | ● Standard | ◐ Modul | ● Standard | ◐ Modul |
| 5 Operating models: SaaS, Cloud, On-premises | ● all three | ◐ two | ◐ two | ● all three | ● all three | ● all three | ◐ two | ◐ two | ◐ zwei | ◐ zwei | ● alle drei |
| 6 Product data, variants, filters | ● Standard | ◐ Module | ● Standard | ◐ Module | ◐ Module | ● Standard | ◐ Modules | ◐ Module | ● Standard | ○ Projekt | ◐ Modul |
| 7 Partner landscape in the DACH region | ◐ medium | ◐ medium | ◐ medium | ◐ medium | ● wide | ● wide | ◐ medium | ◐ medium | ● breit | ◐ mittel | ● breit |
| 8 Scalability and performance | ● high | ◐ medium | ● high | ◐ medium | ◐ medium | ● high | ● high | ● high | ● hoch | ● hoch | ◐ mittel |
| 9 OCI-/cXML-PunchOut, EDI | ● Standard | ◐ Module | ● Standard | ◐ Module | ◐ Module | ◐ Module | ○ Project | ○ Project | ● Standard | ○ Projekt | ◐ Modul |
| 10 Spare parts and after-sales processes | ● Standard | ○ Project | ◐ Module | ○ Project | ○ Project | ○ Project | ○ Project | ○ Project | ◐ Modul | ○ Projekt | ○ Projekt |
| 11 Agent access with permission control | ● Standard | ? open | ? open | ? open | ? open | ? open | ? open | ? open | ? offen | ? offen | ? offen |
Weighting of criteria based on company profile
A matrix without weighting leads to the system with the most check marks, not the correct one.
| Market criteria | Manufacturers with a core ERP system | Wholesale, wide selection | After-sales portal |
|---|---|---|---|
| 1 B2B features | 25 % | 25 % | 15 % |
| 2. ERP integration | 20 % | 15 % | 15 % |
| 3 TCO | 15 % | 15 % | 10 % |
| 4–8 Architecture, operations, data, partners, scaling | 20 % | 25 % | 15 % |
| 9 Procurement integration | 10 % | 15 % | 5 % |
| 10 Spare parts and after-sales service | 5 % | 3 % | 35 % |
| 11 Agent access | 5 % | 2 % | 5 % |
Manufacturers with an established ERP landscape
Complex condition logic, spare parts business, with SAP, abas, Infor, or Dynamics at its core.
avanta · Sana Commerce · Intershop
Wholesale with a wide selection
Many customer organizations, procurement integration, large number of items.
avanta · OroCommerce · Intershop
Platform strategy with an in-house Team
Multiple business models based on a single codebase, with our own architecture team.
Spryker · commercetools · Adobe Commerce
A Closer look at the providers
The following is a brief overview of the leading B2B store systems and e-commerce platforms.
avanta
avanta is a specialized B2B commerce platform for industry, manufacturers, importers, and wholesalers; it is developed by ECOPLAN. E-commerce, AI Sales & Service, and Agentic Commerce all utilize the same data, integration, process, and authorization infrastructure. Customized pricing, contract terms, multi-level approvals, OCI and cXML PunchOut, customer and service portals, and spare parts processes with bill of materials (BOM) and clickable exploded views are standard features. avanta is consistently designed with an ERP-first approach.
Sana Commerce
An ERP-centric B2B solution with tight integration with SAP and Microsoft Dynamics. This is a good option if you want as much ERP data as possible to be immediately visible in the online store.
commercetools
API-first and headless: Commerce functions as services, with the front end separated. Well-suited for platform strategies spanning multiple business models.
OroCommerce
An open-source platform designed with a B2B-first approach, featuring built-in customer hierarchies, price lists, and workflows. Requires an in-house or agency development team.
Intershop
Enterprise B2B platform for manufacturers and distributors with multi-tiered distribution models. Strengths in handling complex distribution and service structures and international rollouts.
Salesforce Commerce Cloud
E-commerce component within the Salesforce platform; particularly effective when CRM data and sales processes are already hosted there. PunchOut and spare parts support depend on the project.
Spryker
A modular platform for custom business models and marketplaces. Design flexibility that teams can take full advantage of.
SAP Commerce Cloud
An enterprise platform in the SAP environment and the obvious choice for a comprehensive SAP strategy. Deep integration, high total cost of ownership.
Shopware
Widely used among German-speaking small and medium-sized businesses, for both B2C and B2B; B2B functionality is provided through the B2B components. Strengths lie in the ecosystem, as well as in content and campaigns.
OXID eShop
Well-established among German-speaking small and medium-sized businesses, B2C and B2B; B2B functionality via the Enterprise Edition and modules.
Adobe Commerce
Company Accounts, Shared Catalogs, Requisition Lists, and Quote Workflow serve as the foundation for B2B operations and can be expanded with great flexibility. Operating costs increase with the number of expansions.
When avanta is the right choice
- ERP-driven processes have
- map customer-specific prices and product assortments
- serve multiple markets or brands
- pursue a long-term digitalization strategy
In a free initial consultation, we'll go over your top 30 requirements based on the eleven criteria and determine whether avanta is a good fit for your B2B project. There's no obligation.