Native commerce: what if your store isn't the problem at all?
Where traditional shopping cart systems end, where native commerce begins, and what role ERP plays in all of this. An article about the B2B e-commerce platform avanta on OMR Reviews.
A B2B store often serves as the digital stage for sales. But as soon as business customers place orders online, two worlds collide: the expectation of seamless online shopping and the reality of complex B2B processes in the background – customized pricing, approval workflows, locations, and ERP integration.
Many projects hit a wall not because the store is lacking something. They hit a wall because processes, data, and business logic become increasingly complex over time; and a traditional e-commerce platform was never designed to handle that.
Native Commerce therefore poses a different starting question: Not “Which e-commerce platform do we need?” but “Is our commerce built around our business processes or does it force them into a system that was never intended for that purpose?”
What makes the difference
Traditional e-commerce platforms originated in the B2C sector and are gradually being expanded for B2B use: logic is replicated, data is maintained in duplicate, and every customization becomes yet another custom solution. Native B2B platforms take a different approach: prices, customer structures, approvals, and order data remain in the leading core systems – the ERP remains the single source of truth.
avanta’s ERP-first approach addresses exactly this: no duplicate pricing logic, no parallel process environments, no inconsistencies. The e-commerce platform makes the company’s operational reality digitally accessible – without duplicating it.
When is which approach worthwhile? What are the typical limitations of traditional systems? And what questions should companies ask themselves before launching a commerce project? The full article on OMR Reviews provides in-depth answers.
E-commerce that fits your processes
Would you like to learn how complex B2B processes can be transformed, step by step, into scalable, ERP-integrated commerce solutions? Then discover how avanta consistently implements bative commerce – without duplicate process environments, without the need for data maintenance in multiple places and with an architecture that grows with your business.