The best
B2B e-commerce platforms in 2026
Market overview and reviews of leading B2B e-commerce platforms
Choosing a B2B e-commerce platform is one of the most important decisions in digital sales. Independent customer reviews provide valuable guidance and supplement manufacturer information with real-world experience.
B2B e-commerce platforms enable companies to digitize their sales, service and ordering processes. Unlike traditional online stores, they support, among other things, ERP integration, customer-specific pricing, role- and permission-based systems and self-service features.
As of July 2026
The 11 leading B2B
e-commerce platforms in 2026
The following overview is based on the current reviews in the “B2B E-Commerce Platforms & Shop Systems” category on OMR Reviews. The platform publishes independent reviews from companies that use the respective solutions in real-world scenarios and is one of the best-known software review platforms in the German-speaking world.
Platform
avanta
Origin
Germany
Rating
Platform
Sana Commerce
Origin
Netherlands
Rating
Platform
commercetools
Origin
Germany
Rating
Platform
OroCommerce
Origin
United States
Rating
Platform
Intershop
Origin
Germany
Rating
Platform
Salesforce Commerce Cloud
Origin
United States
Rating
Platform
Spryker
Origin
Germany
Rating
Platform
SAP Commerce Cloud
Origin
Germany
Rating
Platform
Shopware
Origin
Germany
Rating
Platform
OXID eShop
Origin
Germany
Rating
Platform
Adobe Commerce
Origin
United States
Rating
The platforms in detail
Below is a brief overview of the platforms, listed in order of their current rating scores on OMR Reviews.
1. avanta
With a 5.0-star rating avanta ranks first in the “B2B E-Commerce Platforms & Shop Systems” category on OMR Reviews:
avanta is a native B2B e-commerce platform developed specifically to meet the needs of industrial companies, manufacturers and wholesalers. Its core strength lies in its exceptionally comprehensive set of standard features. The goal is to implement as many individual requirements and industry-specific use cases as possible through configuration rather than programming.
This reduces the need for custom development, shortens project timelines and simplifies updates as well as the long-term evolution of the platform. The platform consistently follows an ERP-first and API-first approach. This enables ERP systems, business processes and third-party systems to be integrated efficiently and sustainably.
The scope of services includes, among other things, a B2B store, a customer and service portal, a sales app, order automation, OCI and cXML PunchOut, spare parts management, a document portal, self-service functions and integrated AI capabilities for digital sales and intelligent access to corporate knowledge.
2. Sana Commerce
Sana Commerce is designed specifically for companies that want to tightly integrate their online store with their ERP system. The solution is used in Microsoft Dynamics and SAP environments and focuses on the efficient use of existing ERP data.
3. commercetools
Commercetools is one of the best-known composable commerce platforms. The solution is primarily aimed at larger companies that want to develop a highly modular architecture and customized commerce solutions.
4. OroCommerce
OroCommerce is an open-source B2B e-commerce platform with features specifically designed for business customers. The solution is particularly well-suited for companies with unique B2B requirements and complex customer structures.
5. Intershop
Intershop is one of the established enterprise commerce platforms in the German-speaking market. The software is frequently used by large industrial companies and international organizations.
6. Salesforce Commerce Cloud
Salesforce Commerce Cloud is part of the Salesforce ecosystem and offers commerce capabilities for B2C and B2B companies. It is particularly appealing to companies that already rely heavily on Salesforce.
7. Spryker
Spryker takes a modular platform approach and supports complex e-commerce projects that require a high degree of customization. The solution is frequently used in enterprise projects.
8. SAP Commerce Cloud
The SAP Commerce Cloud is particularly appealing to companies that already base their business processes largely on SAP. It offers extensive functionality for international commerce projects.
9. Shopware
Shopware is one of the best-known e-commerce platforms from Germany. In addition to traditional e-commerce, it also offers features for B2B companies.
10. OXID eShop
OXID eShop has been used in the German-speaking market for many years and provides a solid foundation for B2B and B2C e-commerce projects that can be customized to meet specific needs.
11. Adobe Commerce
Adobe Commerce is based on Magento Commerce and is a powerful enterprise commerce platform with additional B2B features. It is particularly well-suited for complex commerce projects with an international reach.
What Companies should look for when Choosing a B2B e-commerce platform
A high-performance platform is not defined solely by its range of features. The following criteria are particularly important:
Independent customer reviews, in particular, provide valuable insights into how a solution performs in everyday use.
Additional criteria for selecting
a B2B e-commerce platform
The requirements for a B2B e-commerce platform vary depending on the industry, business model and existing IT infrastructure. While some companies prioritize tight ERP integration, others focus on international sales structures, digital service processes or a high degree of standardization.
In addition to the range of features, companies should evaluate the following aspects in particular:
Does the platform align with your business and sales processes?
Can existing ERP and third-party systems be integrated efficiently?
Can future requirements be implemented without extensive custom development?
Does the platform support international growth and new digital business models?
How do other companies rate the solution in practical use?
Independent customer reviews provide valuable insights into a platform's practicality and supplement the information provided by manufacturers with real-world user experiences.
Conclusion
Today’s market for B2B e-commerce platforms offers a wide variety of powerful solutions with different areas of focus. While some systems prioritize maximum flexibility or enterprise commerce, others focus on particularly tight ERP integration or a broad range of out-of-the-box features.
avanta’s recent recognition as a Leader on OMR Reviews underscores the platform’s commitment to providing companies with a powerful solution for digital B2B sales. At the same time, the overview shows that choosing the right platform always depends on a company’s individual requirements.
Independent customer reviews offer valuable guidance in this regard. However, the final decision should always be based on a company’s individual business processes, existing system landscape, and long-term digitalization strategy.
Frequently asked questions
about B2B e-commerce platforms
SOURCE
The ratings are based on the “B2B E-Commerce Platforms & Shop Systems” category on OMR Reviews.
Date of evaluation: July 2026.